Design and Development
The search for inspiration led us beyond typical industry standards, identifying unique web designs that aligned with Mercury Maynard's envisioned identity. Moving away from their old website's video background, which had long defined their digital presence, we sought a similar yet refreshed video element to maintain brand continuity while embracing change. The focus was on a user-friendly design, incorporating Webflow's CMS for easy in-house updates, especially for their regularly updated blog pages.
Personalisation and Experience
Mercury Maynard invested in professional photography for team headshots and dynamic in-action shots, adding a personal touch to the website. Yolkk ensured the team page was easily manageable, allowing updates to team member profiles, photos, and display order. This transformation was complemented by a customer review highlighting Yolkk's value, impressive project management and results such as increased website traffic and sales. Mercury Maynard praised Yolkk for our exceptional work rate, attention to detail, and valuable insights throughout the project.
Company Background
Mercury Maynard, a growing IT Support business in Essex, aimed to elevate their brand to compete with established IT firms in Essex and London. The project began with redefining Mercury Maynard's desired image, transitioning from an outdated website to a modern, uncluttered online presence.
Mercury Maynard
Mercury Maynard are a growing IT Support business based in Essex. They were looking to elevate the brand and compete with more established Essex and London based IT Support companies.
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Design and Brand Integration
Understanding LeifBridge's strong identity was crucial for Yolkk. The firm's name, inspired by “The Bridge Between Continents” symbolising the connection between Europe and North America, guided our design philosophy. We crafted a website featuring side-by-side images of iconic landmarks from the US and UK, enhanced with subtle animations for an engaging user experience. Yolkk's customised and harmonised the entire website's imagery, ensuring a consistent style and flow that resonated with LeifBridge's brand ethos.
Collaboration and Content Management
The project involved close collaboration not only with LeifBridge's professionals but also with Shard Capital's in-house marketing team. This partnership was key in creating a dynamic website that could be regularly updated with new articles, insights, news, and podcast episodes consistently posted on LinkedIn and alternative social media pages. The integration of a user-friendly content management system ensured that LeifBridge could maintain an active and up-to-date online presence, reflecting their commitment to providing growth driving content to their clients.
Project Overview
LeifBridge, operating from the prestigious 70 St Mary Axe, also known as The Can of Ham, recognised the need to upgrade their website to match their target audience consisting of high net worth individuals. The decision to revamp their digital presence was catalysed by a malfunctioning external plugin and the desire to enhance their premium customer experience. LeifBridge's active content creation strategy, featuring insights, reports, and podcasts, further necessitated a robust platform to showcase their offerings and complement a thriving social media channels.
LeifBridge
LeifBridge is a private investment firm with offices in the City Of London's 70 St Mary Axe, more affectionately known as 'The Can Of Ham'. LeifBridge specialise in financial services for international clients (expats) living in the UK.
Website Redesign and Strategy
Yolkk's approach was not only cost-effective but also focused on elevating the quality of Buckingham Electrical's website in both design and functionality. The initial analysis revealed that the site's aesthetic and structural elements were lacking. To address this, we emphasised the importance of social proof, such as testimonials and case studies, to enhance conversion rates. The new website design showcased Buckingham Electrical in a brighter, more approachable yet professional light. Special attention was given to image quality, using WebP format for better compression and faster load times. The site was built with future expansion in mind, particularly for adding new case studies through Webflow's CMS.
SEO and Ongoing Growth
Post-launch, Yolkk continued to collaborate with Buckingham Electrical, focusing on improving their search engine rankings. Retained for ongoing services, we implemented a dual strategy of adding blog posts and internal pages, enriching the site with case studies and informative content. This approach, still ongoing (January 2024) has seen significant changes to the site's position on Google. It's crucial to note that SEO is a long-term strategy, but when executed well, it can yield consistent and significant results in customer acquisition.
Project Overview
Buckingham Electrical, a Leicestershire-based commercial and industrial electrician service, sought to revitalise their online presence after realising their dark-themed website was not resonating with customers. Dissatisfied with their previous WordPress site, which featured pixelated images and lacked appeal, they were inspired by a competitor's more engaging website. Moving away from their current agency Yolkk was brought on board to undertake this transformation.
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Buckingham Electrical
Buckingham Electrical had seen customers not responding to their previous dark website design. They saw a competitors website and decided that they needed to refresh their own brand in order to appeal to their market.
The Build
Our discovery meetings revealed GWW's preference for minimalistic design. After creating several homepage mockups, we chose to evolve an image from their previous website. On tablet and desktop, we introduced a dynamic, attention-grabbing element with sweeping lines, created using Lottie animation in Adobe After Effects. For mobile users, we used a static image to ensure quick loading.
Client Area
Without a suitable third-party solution, we integrated Memberstack, a robust Webflow add-on, for the client area. New clients receive a templated email to set up their password. Upon logging in, they find a personalised dashboard with their company logo and easily accessible files. We also developed an admin dashboard, allowing GWW's team to view the client area as their clients do, enhancing their ability to provide direct support.
Project Overview
Groom Wilkes & Wright (GWW), a specialised solicitor firm in Hertfordshire, sought to enhance their online presence with a new website and customer facing member area. This feature allows for personalised client file access and that can be easy updated in-house keeping files relevant on a weekly basis.
GWW
Groom Wilkes & Wright (GWW) are a small firm of specialised solicitors based in Hertfordshire. Yolkk's services were recommended following the decision to upgrade their website. Part of the upgrade included a member area housing client files. These files needed updating in-house on a regular basis and the team were impressed by how much easier the system would be following the transition.
Development and Customisation
As well as ensuring Activates website users resinated with the brand and understood the growth services offered, the project also focused on creating a scalable and easily editable website. This flexibility was crucial for Activate BD, allowing them to update and add new services, reviews, blogs, case studies, FAQs, team members, and unique solutions as their business evolves. The collaboration resulted in a website that not only captures leads effectively through marketing quizzes and other call-to-action features but also received positive feedback and webform submissions from clients.
Client Review
Activate praised Yolkk for their enthusiasm, speed, and marketing insights, highlighting the seamless communication and honest progress updates throughout the project. The final product was a testament to Yolkk's ability to deliver a high-quality, within-budget website that aligns with Activate BD's values and business goals.
Highlights
- Challenge: Needed a fresh, easy-to-edit website for the marketing consultancy.
- Selection: Chose Yolkk for high ratings, budget alignment, referrals, and shared values.
- Outcome: Successful webform submissions and positive client feedback.
- Project Management: Praised for fast, effective communication and marketing expertise.
- Communication: Utilised in-person and virtual meetings.
- Impressions: Noted Josh's positive approach and delivery of a great website on time and within budget.
Project Introduction
Activate Business Development (Activate BD), specialise in lead generation, typically working with businesses in the East Midlands. Activate recognised the need for a dynamic website that could evolve with their marketing strategies. Steve's extensive background in marketing and experience with a successful creative agency informed his understanding of the importance of a professional website that empowers in-house growth. Impressed by Yolkk's work Steve, the marketing consultant behind Activate BD, chose Yolkk for developing his own company's online presence.
Activate BD
Activate Business Development (BD) offer lead generation services working with mostly local businesses in the east midlands region. Steve, a marketing consultant building Activate BD used Yolkk's services for a client in need of a landing page. Steve was impressed enough to move forward with his own website needs.
