Where
We
Operate
Webflow Websites - Leicester, Leicestershire
5 Stars (9)
5 Stars (21)
Website Design & Development for clients in Leicester using our chosen CMS, Webflow.
We're not based in
Leicester but...
We're in Leicester an awful lot!
Established in North Northamptonshire, Leicestershire is our closest neighbor. We do a lot more business in Leicester than Northampton.
Networking plays a pivotal role Yolkk's growth. We are part of The Foxes, Leicester Business Networking which meets at Leicester County Cricket Club every Tuesday at 9:30AM.
Low and behold following joining a networking group in Leicester we typically spend 1-2 days in Leicester each week. It's great working face to face with customers and despite being a remote first company we've had real success helping local businesses grow. Here's just some of the incredible businesses we've worked with and the sites we've produced for our Leicester based clientele:
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The Aim
Build a website that ranked on local search ("Leicester Business Networking"). We 1. Bought the domain "leicesternetworking.co.uk". 2. Built a website that was large enough that Google took notice in addition to ensuring the website provided value, relevant information and was engaging (users spent time on the site). 3. Ensure the website was search engine optimised (SEO). 4. Educated the networking group to ensure they could edit their user profiles. 5. Create a Google Business Profile and build getting reviews from visitors into our networking process.
Outcome
We're now 5 weeks into having a live website. At first the website
Networking Introduction
BNI is the worlds largest business networking organisation and a great method to grow your business. In 2023 the Federation of Small Businesses (FSB) put forward that 85% of UK small and medium-sized enterprises (SMEs) reported gaining business via referrals. Through building a network of business owners and decision makers your business positions itself to benefit from multiple individuals networks. This network acts as a secondary sales team openly looking for opportunities they known will fit both yourself and their own contact.
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BNI Foxes
Yolkk is a proud member of BNI Foxes, Leicester. A networking group is in itself a small business and every business needs a professional digital presence to showcase what they can offer visitors and potential members.
"Already seeing more website traffic and sales."
Josh McLaurin
Website Redesign and Strategy
Yolkk's approach was not only cost-effective but also focused on elevating the quality of Buckingham Electrical's website in both design and functionality. The initial analysis revealed that the site's aesthetic and structural elements were lacking. To address this, we emphasised the importance of social proof, such as testimonials and case studies, to enhance conversion rates. The new website design showcased Buckingham Electrical in a brighter, more approachable yet professional light. Special attention was given to image quality, using WebP format for better compression and faster load times. The site was built with future expansion in mind, particularly for adding new case studies through Webflow's CMS.
SEO and Ongoing Growth
Post-launch, Yolkk continued to collaborate with Buckingham Electrical, focusing on improving their search engine rankings. Retained for ongoing services, we implemented a dual strategy of adding blog posts and internal pages, enriching the site with case studies and informative content. This approach, still ongoing (January 2024) has seen significant changes to the site's position on Google. It's crucial to note that SEO is a long-term strategy, but when executed well, it can yield consistent and significant results in customer acquisition.
Project Overview
Buckingham Electrical, a Leicestershire-based commercial and industrial electrician service, sought to revitalise their online presence after realising their dark-themed website was not resonating with customers. Dissatisfied with their previous WordPress site, which featured pixelated images and lacked appeal, they were inspired by a competitor's more engaging website. Moving away from their current agency Yolkk was brought on board to undertake this transformation.
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Buckingham Electrical
Buckingham Electrical had seen customers not responding to their previous dark website design. They saw a competitors website and decided that they needed to refresh their own brand in order to appeal to their market.
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